The story goes that the first Julebryg (Christmas Brew), was made by Carlsminde Brewery in 1958. Vikings were known to brew a high-powered beer-like drink to get them through the dark winter months. The popularity of this seasonal beer prompted other breweries to follow.

Over the years, this dark pilsner has become a clear sign that Christmas has arrived in Denmark. The annual launch, known as 'J-day', takes place the first Friday in November and is a day of celebration across Denmark. Brewery truck drivers deliver to bars and cafés while singing the traditional Christmas Brew song and handing out free beer to the guests to mark the start of the festive season.

Dark-golden colour with a fresh aroma of caramel, cereal, liquorice and blackcurrant, Julebryg is a bottom-fermented wiener beer, the perfect companion to add some European spice to your Christmas celebrations!